🧑‍🏫 How to Change Your Life in 3 Simple Steps

Have you ever wondered what it would take to create a massive shift in your life or business?

You know the common answers to building a successful life and business are “never quit” and “consistency.” I believe the answer isn’t a singular idea, yet a collective of beliefs one must hold, well… consistently.

For me, 3 simple beliefs have made the most significant impact on my life over the past 5-10 years. Always be learning-based, give without the expectation of a return, and proactively share your knowledge gained with others.

While many people are likely familiar with these ideas, they often don’t hold them as core beliefs they act upon daily.

You don’t have to worry about being salesy when the value you provide sells itself.

If you’re like me, you want to take market share and increase your gross as much as possible and do it without feeling… gross. 😆

HERE’S HOW IN 6 MINUTES:

1. Be Learning-Based 🧑‍🎓

2. Give Without Expectation of Return 🤲

3. Give Away The Farm 🐮

Step 1: Be Learning-Based 🧑‍🎓

If there’s one thing that can truly set you apart (and potentially ruin you) it’s being a learning-based person. You really have to walk the line with this one.

Being learning-based can mean a few things.

You may think of someone who is constantly reading books, watching tutorial videos, attending training, etc. While this type of person has a lot of growth potential as a result of their unwavering hunger for knowledge, they have to be careful not to learn for learning's sake (which is what leads to ruin), and actually implement what they’re learning into growing personally and professionally.

Each book, video, or training should yield at least one great idea that is implemented within 30 days, if not immediately, otherwise the likelihood of implementing what you’ve learned is almost zero, and the time invested is wasted.

I’ve found that being learning-based can also be simply living life with an open mind, learning from others’ lived experiences and the perspectives they’ve gained through that experience.

You don’t have to change your beliefs after learning about others’, yet their additional insight may provide a path forward in solving a problem in your business.

Speaking of having an open mind, one of my personal best practices that has proven to accelerate my learning and growth is to enter each conversation not as the expert (even if you are), but simply as a participant on an equal playing field.

More often than not, I walk away with new insights, perspectives, or knowledge that I likely wouldn’t have gained if I had shown up with a bit of an ego about what I know, etc. I can still enter the conversation with confidence, ready to contribute, and yet focus more on asking great questions instead of telling everyone how I think things should be done.

Step 2: Give Without Expectation of Return 🤲

Nothing has made a bigger impact on my life than to consistently give without any expectation of a return.

In 2015, I stumbled on Gary Vaynerchuk’s #AskGaryVee Show on YouTube. I was hooked. Over the next couple of years, Gary constantly pounded into my head the idea of 51/49, always give more than you receive, and more specifically, give to others without expectation.

It’s an idea that’s relatively easy to understand, and quite difficult to truly believe in and execute on a daily basis. If you do enough good, over a long enough period, without expectation, good will eventually return in your favor.

For months, I gave knowledge, and time, and lent a hand to any colleague I could, for free. After nearly two years, I began losing faith when my income statement wasn’t looking so hot, and my expenses were eating away at profits. I was so focused on the growth of others, that I wasn’t growing my own business. Depression hit me hard. I was contemplating leaving the business.

I almost gave up.

In February 2018, I jumped on a last-minute opportunity, thanks to a text from a friend, to meet Gary Vee when he was in town for the Super Bowl.

After that incredible experience, I completely let go of my fear and doubled down on my faith, fully trusting that giving without expectation and focusing solely on others would lead to opportunities I couldn’t have imagined.

Then it happened.

In September of that year, I was offered a role that required the perfect blend of all of my strengths. It was a dream role with a dream team.

Fast forward to early 2020 when another opportunity appeared for me. An industry-first role that required a unicorn, and I was it. 🦄

Focusing on helping people without the expectation of a return benefit may be one of the more challenging things we can do, yet, in my experience, karma is king, and being selfless pays in more ways than one. 🚀

Step 3: Give Away The Farm 🐮

Back in the day, it was common practice to gate-keep information. The Internet didn’t exist, so simply providing information was valuable enough to charge for.

These days, anyone can learn anything on the interwebs, but some entrepreneurs still safeguard information, concerned that consumers won’t need to purchase from them if they share too much. They don’t understand that their customers won’t pay for information but they will pay for a higher-level value proposition.

Consumers will pay for your experience, consult, guidance, and accountability, and frankly, they’ll pay for you to make sense of all the information they’re overcome with during their own research. On top of that, they’ll pay a premium for it all to be packaged in a luxury experience delivered in as little time as possible.

Once you understand your business’s real value, your goal should be to proactively educate your customers and target market as often as possible.

To be clear, we’re not talking about giving away any intellectual property or trade secrets, but the vast majority of information you have is not that. Everything else is fair game. Give away the farm!

Your current and potential customers can get the information they want and need anywhere, and, they should be getting it only from you and your business.

Be the resource and center of everything related to your business and industry. It builds trust and is one of the major keys to organic growth.

Consistently providing valuable information and insights will ultimately do the heavy lifting when it comes to sales too. Give, give, give, give, and you likely won’t even have to ask for the business.

Uncertain how to educate your audience? Try a few of these for starters.

• Share Market Data [Be the Local Economist of Choice]

• Share Industry Insights

• Share Trends

• Share [Define] Terminology

• Share the Process

• Share Your Experience [Become a Storyteller]

Have a productive and rewarding week, my friends!

ONWARD TOGETHER.

In The Weeds 🌾

Additional resources for you to dive deeper.

• Giving Without Expectations [Gary Vaynerchuk]

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