🧲 How to Make Your Lead Generation More Magnetic

Welcome!

Let’s be honest. Lead generation sucks.

Most entrepreneurs don’t know what to say or who to say it to.

Not to mention, people are bombarded by a gazillion offers each day.

Sure, it would be lovely if everyone who has the problem your business solves showed up at your office door with their credit card out, ready to buy.

Unfortunately, there’s a little more to lead generation than meets the eye. Spamming your audience and gen pop with unwanted, value-less noise isn’t going to cut it.

You need to offer something targeted, thoughtful, and instantly consumable.

Enter the lead magnet. A high-value incentive offered in exchange for the low, low price of an email address.

A lead magnet could be a guide, template, checklist, or live webinar that solves a problem in the form of a quick win.

Today, in less than 5 minutes, we’ll walk through how to create and deploy lead magnets for your business that generate high-quality leads like a money magnet. 💵 🧲

Look, this isn’t a new concept. If you’ve been on the Internet anytime ever, you’ve seen hundreds of lead magnets. Like this one 👇

If you’re like me, you’ve probably downloaded quite a few too. Hey, no need to reinvent the wheel right?

When you’re learning something new or head-first into a rabbit hole, lead magnets seem to magically appear.

Put yourself in your customer’s shoes.

Create in-depth, authoritative content answering all of the questions they are likely to have at that stage in the customer journey and package it nicely in the form of a digital asset (i.e. PDF) or live webinar.

The type of lead magnet you choose may impact the quality of leads you generate.

Lead magnets that create higher forms of engagement, yet are easier to consume typically win the day when it comes to lead quality.

Use Canva or Beacon to put together a digital asset and create a catchy title that will resonate with your intended audience, meeting them where they’re at in their journey. If your goal is for potential customers to join a webinar you’re hosting, use Zoom or GoTo Webinar.

Here are a few ways to think about titles:

Remember, the goal is to create a well-branded, thoughtful piece of content that you would want if you were in your customer’s shoes.

It saves them hours and hours of scouring the web and delivers everything they’re looking for in a simple and beautifully curated package.

This “free” offering should rival some of your competitor’s paid offerings.

Overpromise and overdeliver.

You’ve created an exceptional lead magnet offer and it’s being distributed on your website and paid social ads.

The next step is to create an enticing opt-in to collect the consumer’s email address such as a standalone landing page, pop-up form, or content upgrade button on your blog or newsletter post.

Your opt-in should have a clear offer and call to action. Include social proof (i.e. testimonials) if you can. Be transparent in what they’ll receive and how they’ll be communicated with after delivery of the lead magnet. They should be wowed by the experience, not feeling like they’ve been duped.

Once their email address has been submitted, delivery of your lead magnet must be instant.

Leverage your built-in website tools or an automation tool like Zapier.

Now that you have an email address, it’s time to nurture this new relationship by providing more free value.

Continue to move them through the buyer journey, providing education and insight into what their next steps should be.

Create an automated email sequence to be sent over a few days. Keep it simple and avoid selling right out of the gate. The goal is to position yourself as a helpful resource and build trust.

Here’s a simple email series:

After this initial series of emails and depending on how they engage with them (if at all), move them to a long-term nurture series to continue building trust and staying in front of your new potential customers.

Business success is a marathon, not a sprint.

Have a productive and rewarding week, my friends!

ONWARD TOGETHER.