📐 How To Build a Content System You'll Actually Use

Good morning.

Before building a system, you must design its foundation.

This week, my business partner and I took a moment to pause, think, and create a plan for creating content to grow awareness and build authority in our local market.

One hour, pen and paper, mapping out the type of content we want to make for the homeowners we want to serve.

It felt slow—but it’s the reason we’ll be faster, sharper, and more consistent onward.

Today, I’ll break down what we did to design our content foundation.

Let’s get into it.

— Gordon