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⏱️ How to Deliver Value Fast
If your content doesn’t hit in the first 3 seconds, it won’t land at all
Gordon Simle
June 26, 2025
Good morning.
I had a great conversation the other day about launching YouTube channels and the difference between how YouTubers started their videos in the past versus how they now skip the long-winded intros and go straight into value.
This doesn’t just apply to YouTube, but also to Reels, Shorts, and TikTok.
The best creators don’t waste time getting to the point.
They earn attention by delivering value fast.
Let’s get into how.
— Gordon