🏛️ How to Post with Purpose

Good morning.

When it comes to content creation, business owners run into the same bottlenecks.

It’s not that they have too many ideas.

It’s that they aren’t sure what to post at all.

They overthink what their audience already knows.

They underestimate the value of their expertise.

And because there’s no plan in place, there’s no content ready when it’s time to post. So, they end up sporadically posting whatever they can with the time they have.

The result?

Their content feels disjointed. It lacks context and clarity for its audience.

There’s no continuity. No momentum.

But it doesn’t have to work that way.

Today, I’ll share the simple system I use—and help clients build—to make content easier, more consistent, and a lot less stressful.

Let’s get into it.

— Gordon