⛏️ How You're Sitting on Content Gold (and Wasting It)

Good morning.

If I had a dollar for every time a business owner thought sharing their expertise was too basic because “everyone knows that,” I’d be back in the south of France sippin’ Hugo Spritzes au club de plage for the summer.

What’s an everyday thang for you is insights most people don’t have.

There’s gold in them thar hills—and you don’t have to dig deep to get it.

Let’s get into it.

— Gordon

Everyday Insights 👀
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How You're Sitting on Content Gold (and Wasting It)

You're sitting on content gold—you just don't know it yet.

Most entrepreneurs overthink their content.

They chase trends, worry about algorithms, and burn time staring at blank pages, wondering what to post. They use outdated marketing tactics without a clear strategy and purpose—and their content isn't landing.

Meanwhile, they're casually dropping wisdom bombs in client calls, appointments, and team meetings that would make their audience instantly stop scrolling.

If your business helps people, you already create content daily—you're just not capturing it.

Many founders fall into the trap of "starting from scratch" whenever they open a doc or sit down to post. They compartmentalize: client work happens here, content creation occurs there. This artificial line means your most authentic insights never reach your audience.

You feel exhausted, your content feels disconnected and inauthentic, and your audience senses something missing—that spark of genuine expertise that comes through when you do what you do best.

Instead of letting your best ideas go to waste, I'll share a simple system that captures lightning in a bottle—transforming your everyday brilliance into content that connects deeply with your audience.

HERE’S HOW:

1. Capture the gold from real conversations

2. Mine your week for content treasures

3. Match insights to their perfect format

4. Create from your authentic voice

5. Strategically multiply your best ideas

Let’s break it down.

Step 1: Capture the gold from real conversations

Your best content won't come from brainstorming—it will come from paying attention to what you’re already doing and saying.

When a client says, "That's a great way to explain it," pause and capture that line.

When you send the same emails to every client, make a copy to repurpose.

Most people let these moments pass because they don't see them as "content." But this is the content. It's the raw material that proves you know your stuff.

I use a combination of Voice Memos, Apple Notes, and quick-capture tools (e.g., Kortex, Notion) that take seconds to use but save hours of content creation later.

A simple capture system is critical, but the hard part is creating the habit.

1. Open an app you’ll commit to using

2. Create a note called “Content Ideas”

3. Leave the app open, and in that note

4. Brain dump everything as it happens

Commit to paying attention to what you’re doing and saying.

Capture the gold.

Step 2: Mine your week for content treasures

Your calendar is already filled with content ideas—you're just not looking at it that way yet.

Block 30 minutes every Friday to review your week's communications—calls, emails, messages, and presentations.

• What questions came up more than once?

• What part of your process did you explain repeatedly?

• What solutions made clients' eyes light up?

This isn't just reflection—it's mining your expertise in real time.

You're already working hard.

This step ensures you extract every ounce of value from your content while revealing what topics your audience is most eager to understand.

Step 3: Match insights to their perfect format

Not every idea works everywhere—and that's okay.

Some are punchy enough for a tweet or hook in a Reel.

Others need space to breathe in a newsletter or carousel.

I make it easier on myself by matching the idea to the platform instead of trying to make every idea fit every place. For example, a behind-the-scenes story works for Instagram Stories, a repeatable lesson from client work becomes a newsletter topic, and a counterintuitive truth makes a great short-form video.

Format isn't just about design or dimensions—it's about delivery and distribution.

When you respect that, your content feels more native and gets more engagement.

Step 4: Create from your authentic voice

This is where most creators waste time—they try to write content like it's an essay.

But you're not starting from a blank page.

You're starting from a highlight reel.

When I sit down to write, I pull from my Swipe File. A Swipe File is a page or document where I store examples of high-performing posts from other creators and my captures. This is your “Content Ideas” note.

I paste a line I said in a meeting or an email from last week and use it as a jumping-off point. Instead of asking, "What should I write?" I should ask, "What did I already say that worked?"

This gives me a head start, preserves my natural language patterns, and keeps the tone grounded in how I actually talk.

Start with something real. Then build around it.

Step 5: Strategically multiply your best ideas

To win the content game, stop acting like your ideas are disposable.

One strong idea can fuel months of content if you treat it like a business asset, not a one-time post.

• Take a newsletter and pull six tweets and a carousel from it

• Turn your highest-performing post into a newsletter

• Expand a thread or carousel into a lead magnet

Each time you recycle, you're not being lazy—you're being smart. Repetition with refinement leads to resonance.

And here's the magic: your audience doesn't mind.

Most of them didn't see it the first time.

The ones who did?

They needed the reminder.

You don't need 100 new ideas—you need 10 great ones, shared 10 different ways.

That's how real influence is built—through quality and consistency.

When you tap into the content you're already creating, you'll build a library of insights that represent your value and connect with those who need it most.

ONWARD TOGETHER.

Next Steps 👇

Whenever you're ready, here’s another way I can help you:

I help growth-minded entrepreneurs create authentic, authority content to meet people where they are and build trust at scale.

• Do you want to start a podcast and have no idea where to start?

• Thinking about launching a newsletter to nurture your database?

• Need a content strategy to fill your sales funnel with qualified clients?

Book a Discovery Call Today