📸 Why Your Instagram Account Isn't Growing

Good morning. Welcome back. 👋

For the past month, the head of Instagram has pulled back the curtain on how the IG algorithm works and how to use these insights to grow your account.

Historically, this level of transparency from social media platforms has been rare.

We’ve really only seen this depth of insight from Todd Beaupré, YouTube's senior director of growth and discovery, and Rene Ritchie, YouTube’s “Creator Liaison.”

Today, let’s talk about:

• How Instagram’s algorithm works

• Creating the perfect match

• Experimenting to grow

— Gordon