📢 How Distribution Became the Bottleneck

In partnership with

Good morning.

It has felt nearly impossible to write for the past few weeks.

I hope that I’ve been able to continue delivering value for you each week.

As a close friend shared the other day, “I feel like everything is upside down.”

Thanks for sticking with me. The name of this newsletter has never felt more real.

Today, let’s talk about:

• Why AI made content creation easy for everyone—and why that makes distribution the real bottleneck

• The 3-question diagnostic to identify your distribution gap (and the hub-and-spoke framework to fix it)

• How to start building your distribution system this week with one platform and three pieces of content

Let’s get into it.

— Gordon