🤝 How To Build A Content To CRM Handoff

The silence between your posts is costing you leads. Here's the 3-2-1 fix

Author

Gordon Simle
January 08, 2026

Onward Everyday

Good morning.

Well. Here we go. It’s 2026. Hold on to your butts.

Today, let’s talk about:

  • Why agents post proof instead of value (hint: it's fear, not pride)

  • The 3-2-1 content cadence that keeps your funnel balanced

  • What a week of TOF/MOF/BOF content actually looks like

Let’s get into it.

— Gordon

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