💬 How To Turn Comments Into Conversations

In partnership with

Good morning.

For most business owners, social media feels like a necessary evil.

A grind that rarely produces the return it promises. So you post when you remember, hope something lands, and wonder why nothing compounds.

It doesn't have to work that way.

The difference between content that builds a business and content that just fills a feed usually comes down to one thing: what happens after someone engages.

Today, let’s talk about:

• The tag trigger that keeps your subscriber list from coming through empty

• Nearly 70% of your audience interactions are never captured. Here's the fix

• Why collecting emails inside a DM converts at 70–80% when landing pages average 10–20%

Let’s get into it.

— Gordon