Good morning.
I've been studying hook mechanics for the past three years.
What I learned from writing 114 weekly newsletters, posting on Twitter for over 200 consecutive days, and being mentored by creators with million-plus followers, billions of views, and multiple seven-figure annual revenue?
The same hook that crushes in one format dies in another.
Today, let’s talk about:
How hook mechanics change across four different formats
Why the One-Chip Rule works for long-form content
Which format to fix first (and how to prioritize)
Let’s get into it.
— Gordon