🪝 How to Write Hooks That Work

Good morning.

I've been studying hook mechanics for the past three years.

What I learned from writing 114 weekly newsletters, posting on Twitter for over 200 consecutive days, and being mentored by creators with million-plus followers, billions of views, and multiple seven-figure annual revenue?

The same hook that crushes in one format dies in another.

Today, let’s talk about:

• How hook mechanics change across four different formats

• Why the One-Chip Rule works for long-form content

• Which format to fix first (and how to prioritize)

Let’s get into it.

— Gordon