🎛️ Why the Best AI Model Isn't Always the Right One

Good morning.

For months, I did what every AI creator told me to do. Reach for the most powerful AI model every time.

It felt smart, and the output was better, but it was ultimately the wrong call.

Today, let’s talk about:

• Why reaching for the most powerful AI model is quietly costing you time and money

• A dead-simple way to know which model to use for what, in plain words

• The $1.5 billion bet that says knowing how to use AI beats having the best AI

Let’s get into it.

— Gordon