🫀 How To Fix Your Storytelling Without Killing The Lesson

In partnership with

Good morning.

I published a newsletter last week that felt off.

The story was strong, but as soon as I went into the tactics, the heartbeat stopped. I caught it right before hitting send, so it was too late for a complete rewrite.

I noticed this is a pattern I keep repeating.

Open with a story, shift to strategy, lose the pulse.

So this week, I'm doing something different. I'm teaching you how to fix storytelling by showing you how I'm fixing mine—using last week's newsletter as the live example. All of it is threaded through each principle instead of being abandoned halfway through.

This one's meta, but it matters. Stories are the most human way to create connection and share what we’ve learned along the way.

Let’s get into it.

— Gordon