😰 Why You're Not Seeing Growth on Social

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— Gordon

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😰 Why You’re Not Seeing Growth on Social

Posting aimlessly on social media is killing your growth.

Don’t think that just being active on social media platforms is enough.

Sporadically posting content will cause it to get lost in the feed, your account growth and reach will stagnate, and engagement will be non-existent.

Spreading your efforts across every platform without a plan doesn’t help either.

You need a clear and thoughtful strategy to stand out and break through the noise.

60% of small businesses see no ROI from social media.

Over half of entrepreneurs spend time without seeing any return.

You're not alone if you're not seeing engagement, growth, or sales on social.

And you’re also missing a massive opportunity to connect with your audience and scale business growth.

Without a solid strategy, you will drain resources and have little to show for your efforts.

The good news? With the right strategy, you can see results most never will.

Why You Should Invest Time Creating a Social Media Strategy

You might think, “Gordon, why should I waste my time on social media when 60% of businesses don’t see business growth from their efforts?”

Two reasons:

1. When in history have businesses been able to reach millions of potential customers without spending millions of dollars on advertising? Never.

2. 60% of entrepreneurs treat social media like an afterthought, and their lack of strategy and commitment shows in their lack of growth

A clear social media strategy is a game-changer for your business.

You can simultaneously create a community around your business, demonstrate your expertise, and build trust and relationships in a place that already has your customers’ attention.

You will boost your visibility and attract your ideal customers. Ah, yes, please.

By consistently delivering value, you establish authority in your niche and build trust with your audience. This will drive targeted traffic to your offers, increasing sales without massive marketing spend.

How to Build a Social Media Strategy That Drives Growth

Transform your social media presence by focusing on clarity, consistency, value, and engagement.

Know your audience: Know exactly who you're talking to. Define your ideal customer, understand their pain points, and find out where they spend their time online. This ensures your content resonates and attracts followers who become customers.

Often, your ideal audience may not know they have a problem in the first place.

Be one step ahead by helping them identify their problem(s) and positioning your business as a trusted and convenient solution.

Create a content framework: Develop a repeatable system for your posts. Consistency builds trust. Plan your content and schedule your posts to maintain a steady flow of valuable information that aligns with your business goals.

Engage intentionally and analyze results: Don't just post—converse. Social media is about being… social. Your posts should create curiosity and conversation. Respond to comments, ask questions, and build relationships. Use analytics to see what's working and adjust your strategy for better engagement and growth.

Educate, position with authenticity and trust, and convert with clarity.

The sooner you invest time to create a strategy, the sooner you'll see growth.

Remember, a focused strategy isn't optional—it's essential.

Keep Your Strategy Simple to Start

Instead of random posting, implement a simple daily routine:

Pre-Post: Invest 20 minutes engaging with your audience. Reply to comments, comment on their posts, and provide quick value where you can. This will “prime” the algorithm before your post.

Post: Post content that addresses a specific problem your audience faces. This could be a quick tip, a helpful resource, a market update, or an insightful observation. Avoid industry jargon and add context your audience may not have, if necessary.

Post-Post: Plan to reply to comments on your post for up to 30 minutes after it goes live. Be concise and thoughtful in your replies. Aim to add value, answer questions, or keep the conversation going. Look for opportunities to collect feedback, generate ideas for future content, or move a conversation with a potential client via direct messages or email.

A cadence like this will promote account growth and post-reach over time.

To make this process easier, having a consistent posting schedule each day is helpful. Timeblock an hour each day around your post to implement your strategy.

Analyze your engagement metrics each week. See which posts performed well and what topics sparked conversations, and adjust your content plan accordingly.

Following this routine, you create consistent touchpoints with your audience, provide ongoing value, and refine your strategy based on honest feedback.

The key takeaway is clear: intentional actions lead to tangible growth. As a solopreneur juggling multiple roles, a streamlined strategy maximizes your efforts.

Strategy isn't a luxury; it's a necessity.

Don't let your efforts go to waste—make every post count.

ONWARD TOGETHER.